Southhampton started it.
Chelsea, Bayern Munich and Shakhtar Donetsk continued it in midweek.
Even Tottenham got in on the act on Thursday night.
And now Roberto Martinez wants his Everton FC side to show that they, too, have got the taste for goals. Burnley, you have been warned.
The Blues may have kept successive clean sheets this week – a welcome change from earlier in the campaign – but it has been attacks on top elsewhere.
Last weekend’s 10 Premier League games yielded a total of 40 goals, and the trend continued in the Champions League.
Shakhtar struck eight, Bayern seven, Chelsea six, Atletico Madrid five, Schalke four. On Tuesday and Wednesday, 59 goals were scored in 16 games. Thursday’s Europa League ties – Everton’s excluded – were similarly open.
“Football always goes around in trends,” Martinez told the ECHO. “And the modern trend, at the moment, is about scoring goals.
“For me, that’s exciting, and I would always encourage that.
“You have a choice, as a manager, in how you like to play the game, and I always enjoy watching teams that try to win games by breaking the opposition down and score goals.
“Of course, when you do that, you are going to be a bit more exposed defensively, and be opened up a bit more. It can make a bit harder from a defensive point.”
That last point has been emphasised during Everton’s start to this season.
The Blues had the third-best defensive record in the Premier League last season, but have struggled to replicate that form this time around. Nine games in, only bottom club QPR have conceded more.
The signs were better in last weekend’s 3-0 win over Aston Villa, but Martinez says his team will continue to do things his way – and that means front-foot football.
“Obviously you want your own team to be perfect,” he says.
“And ideally we’d be scoring with ease, playing free-flowing football and then keeping clean sheets at the other end.
“What we saw in the World Cup in Brazil is that there is a really strong trend of dynamic, attacking football, and that brings with it very few clean sheets for teams. For the good of the game, and of the spectator, I think that’s a real positive.
“Here, we want to play in the way we feel suits our players. Our footballing principles haven’t changed.
“We always want to be the team on the ball, controlling games.
“But in the modern game, you need to be able to cope with the teams who want to hit you on the counter attack, you need to be able to break teams down when they sit in, and you need be able to dominate the game with the ball. You need to be good at all those aspects, not just one.
“As a team, we will always work hard to control the game, to be patient in possession, and to win games by scoring goals rather than keeping clean sheets.”
The trip to Turf Moor on Sunday offers a chance for Everton to record back-to-back league victories for the first time since April, and to break into the Premier League’s top half at the same time.
Martinez believes his side are four points below par at this stage, a consequence of late goals conceded against both Leicester and Arsenal, but says there he has no major issues with his side’s form, generally speaking.
And he says the struggles of the likes of Arsenal, Manchester United, Liverpool and Tottenham – anticipated rivals for a top-four finish – are not something which concern him.
“I always consider the league a competition in which for two-thirds, you are just fighting for the best position to start the final third,” he says.
“We are carrying four points’ loss which should be on our tally, and that is something we need to try and get back before the final third of the season.
“If I am honest, I don’t look at those other teams, because I don’t think that we are the finished article ourselves yet.
“What we are doing is developing a strong foundation in terms of who we are as a squad of players.
“Finding out about my own team is more important to me than looking round at other teams.
“Once we get that platform strong, and once we get to that final third of the season, that will be the time for looking around and seeing what is what and where we can get to.
“You always get dodgy starts in any season, depending on new players coming in or new managers, new expectations.
“But the reality is that after you have played 25 or 26 games, everything settles into some sort of normality, and then you can play the final 12 games in a different way, as cup finals if you like.”
He added: “We should be able now, as a team, to cope with suspensions and injury. Missing players is part of any football team, and I don’t see that as an excuse.
“I think now we are starting to get to grips, and are ready for whatever we are facing, whichever team, whichever competition. Whoever is on the pitch has that understanding of what we need to do, how we need to play.
“And in the last two games, that has been a really strong message. We’ve played in a really solid manner, and I think that has set a really strong foundation for the rest of the season.”
More football news here in a few hours, just as soon as Ive gone for some food. This site is here for all fans, so please interact by leaving a comment on any article, or by writing on the fan wall (thats the wall over there in the top right. For great special offers visit the shop, or click here to compare prices of Everton retro stuff.